Farm focus reneWed …
Farm Focus Renewed ..
I am so excited I could barley contain my excitement .. I have been slowly dripping like a pesky sink faucet with new hints and tidbits of what the CFW brand has went under … and like with any remodel .. there must be walls rebuilt along the way ..
Our Farm Merchandise was just one section of that revamping .. there was a strong disconnect with what I loved about being “Wieczorek Farm’s” .. that others we’re sharing .. Our last name has alot of meaning and purpose .. but our story wasn’t crossing the platforms from me being “a farmer’s wife” to the Farm Name ..
The Farm Focused Team and I sat down and really honed down to what “my” branding would look like ..
I had spent this summer reworking my logo, branding, blog & more .. but wasn’t truly utilizing that color scheme until after coming home from Rural Rooted where I rediscovered the passion behind the ink pen .. the rolling hay fields traveled from our farm logo to my personal “CFW” one .. the JKW that is entertwined in all that Jason & I stand for .. is at the very top - a reminder that our family is first in all aspects - sharing our Farm Story for others is just a small fragment of my day ..
Ben, Sarah and I sat that day trying to pin point exactly what message I wanted to share .. it hit me just as it did at RR.. that I want to be the Voice of Ag .. I have this talent .. for writing .. for expressing words .. that I have a power house voice in many ways that I wanted to bring to the world ….
This lead to putting those simple words and making a bold statement -
We took down WF “Wieczorek Farms” replacing it with my logo.. my colors.. my words.. my intro .. and rebirthed a whole new line of Merchandise …
The new Rise of CFW is on the way .. the new logos are showing up .. the message being shared & more…
I am still me - still Kayla Wieczorek .. still a FarmHer, Mom, Wife .. but becoming the Voice of Agriculture along the way ..
I hope you’re just as excited as I am ..
